Brass Tacks

Introduction to Press & PR

Where: LSO St Luke's, London

When: 25 June 2008

Times: 9:30 am - 4:30 pm

This one-day course will cover all aspects of press and public relations, including:

• How to ensure maximum coverage
• How to write and use a press release
• Whom to target
• When/if press conferences are necessary
• The role of photographs and photo calls
  

The day will include practical exercises and role-playing, where delegates will learn how to field unexpected telephone calls from journalists, crisis management and emergency PR.

• Members : £85
• Corporate : £100
• Non-members : £125
  

Course leader

Nicola Goold spent 15 years in press & PR (for Methuen Books, English National Opera, and the BBC Proms, BBC Symphony Orchestra, BBC Singers & BBC Symphony Chorus) before becoming General Manager of the Guildford Philharmonic. This will be her twelfth year presenting this course for the ABO.