Brass Tacks

Introduction to Marketing

Where: LSO St Luke's

When: 18 September 2008

Times: 9.30am - 4.30pm

Introduction to Marketing will start by giving you an understanding of what marketing is and how it benefits an organisation. The day will include a number of practical exercises and various case studies. Participants will learn about principles of marketing including:

• planning
• targeting & segmentation
• relationships

Participants will also gain a working knowledge about specific marketing techniques including:

• knowing your customer
• choosing the right medium for your message
• monitoring and evaluation

This course is suitable for people who are expected to ‘do’ marketing as part of their job, but haven’t received any formal training, for those who want to get into marketing and for those who are currently doing it and want a better grasp of the bigger picture.

Course leaders

Selena Virrels is Campaigns Manager at the Southbank Centre. Prior to this she was Classical Music Marketing Manager at the Southbank Centre, which she moved to after holding posts at the City of London Sinfonia and Audiences Central.

Melanie Ryan is the Marketing Manager at the City of Birmingham Symphony Orchestra, having worked there for 9 years.